Maddivale began many years ago with three longtime friends who shared one simple dream: to create a place where style felt personal, timeless, and truly meaningful.

In the early days, Maddison Blake and Morgan Whitmore welcomed customers on the boutique floor, styling, advising, building real relationships. Behind the scenes, Valery Clark carefully shaped the heart of the webshop, selecting pieces, managing operations, and ensuring every order carried the same care as an in-store experience. Together, the three of us built something special.

Over time, as life evolves, so do we. Morgan has chosen to follow a new passion and step into a different chapter of her life, a decision we made together with gratitude for everything we created side by side. Her spirit will always remain part of our foundation.

Today, Maddison and Valery continue the journey as co-founders of Maddivale.

With this new chapter comes a new name, a rebranding that reflects who we are now and where we are going. What hasn’t changed is our heart. Every piece is still thoughtfully chosen. Every collection is curated with intention. Every customer matters deeply to us.

Valery, once working mostly behind the scenes, now steps forward alongside Maddison as we guide Maddivale into its next era together.

February 2026 marks another beautiful milestone: the opening of our new warehouse, a major step for our growing online community. From a small boutique to a brand trusted by customers across the country, we remain endlessly grateful for the support that made this possible.

We may be evolving, but we are still that same boutique at heart - personal, intentional, and built on connection.

Thank you for being part of our story.

The best chapters are still ahead.

With love,

Maddison & Valery